With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access.
With social distancing likely to be a fact of life for many months to come, communicators should consider ways to bring everyone together online.
Start early, seek a strong news media hook, and give publishers plenty of lead time.
With many staples and opportunities changing due to COVID-19 and public health concerns, here’s how you can reimagine your efforts—with a little help from Freddie Mercury.
