Ragan Research: AI makes inroads into internal comms but traditional channels remain resilient
The more things change, the more they stay the same.
The more things change, the more they stay the same.
Data from Ragan’s 2025 Comms Benchmark report points the way to a more strategic role for communicators.
Social media remains the top channel for external communications, but watch out for video and AI content.
Break out of order-taker mode to deliver lasting value.
You work hard. Is that dedication being rewarded with just compensation?
The seventh edition of the report spotlights the strategic value communicators bring to their organizations in a time of change.
Ragan research points to continued growth but also growing concern.
Fresh insights from the 2024 Ragan and HarrisX Communications Leaders Survey on brand safety include politicized responses to Ukraine and Israel.
Insights on trust in leadership judgment, how comms embraces AI, the dip in the importance of DE&I and ESG, and more.
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Ruder Finn and Ragan’s study, “The Great AI Divide in Internal Communications” identifies an AI implementation gap between priorities and adoption rates.
CCOs are invited to participate.
Insights from Ragan’s 2024 Salary & Workplace Culture Survey.
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