CEO study: Social media to replace traditional comms

The 2012 IBM CEO Study reveals social media will become the No. 2 engagement method while traditional communication will plummet to the bottom in a few years.

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I’ll never forget the very first speaking engagement I did for them. It was in Washington, D.C. I was 30 minutes late because I got lost and traffic was worse than I expected. Then, when I arrived, they didn’t have a projector or screen. I had to talk from slides on my laptop.

My “leave-behind” was electronic and I’ll never forget a member saying to me, “You’re smart and you’re nice to look at, but you have to be better prepared. That includes having something with your contact information to actually hand us.”

To say I’ve gotten better is putting it mildly. And you know what? The audience has gotten better, too.

Back then, I’d walk into the room to talk about how to use the Web to drive business growth and I’d get, “Oh Facebook is for my kids.” Or, “By the time the kids use text messaging to communicate to get into a position of power, I’ll be retired.”

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