5 change communication tenets from Levi Strauss & Co.

The clothing company’s top communicator shares lessons, takeaways and proven practices gleaned from its global pandemic response.

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Communicating during a pandemic is a bit like roller skating. On ice. While blindfolded.

No one knows precisely what’s happening nor which way we’re headed, so it’s hard to get any messaging traction or report any substantial progress. Things are changing quickly, and people want answers.

Ragan’s Best Practices in Internal Communications and Culture Virtual Conference featured guidance from industry pros on how to navigate these uncharted workplace waters. Elizabeth Owen, global head of employee communications for Levi Strauss & Co., shared insights on what communicators should be prioritizing and how they can be a beacon of hope for employees.

Owen said Levi’s largest store is in Wuhan, China, so the company has been dealing with COVID-19 fallout since the outbreak began. Here’s what she and her team recommend for COVID-19 change communication efforts:

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