Change communications and the future of work

The landscape of work is changing.

For many organizations and their employees, this year will be different from anything they’ve experienced before. Staff will be returning to a working environment very different to the one they left behind – and very different to what they’re accustomed to.

The new reality of work is likely to be a hybrid model, combining employees working full-time in the office with others based part-time at home. It’s an approach exemplified by Spotify, the latest company to shift to a flexible “Work from Anywhere” model.

Managing a successful return to work transition is crucial. That’s why organizational design and change management is the second highest priority for HR managers in 2021, according to a recent Gartner survey.

The challenge of workplace change

The COVID-19 pandemic has accelerated the pace of organizational change. Success or failure is determined as much by employees as employers.

Returning to work is no different. Research reveals 83% of CEOs want their employees to return to the office, but only 10% of employees want to return.