Early next month, Chevrolet will celebrate its 100th birthday. Chevy’s making the most of it. All year long, the automaker has been commemorating the history of one revolutionary technological advancement, the automobile, through another, the Internet.
Not only is Chevy asking for input on its Facebook page, the company also has its own 100th anniversary website, has started a Pandora Internet radio channel, and has held several big events promoted through social media.
“The goal is really to celebrate the past and present, but also look toward the future of Chevrolet,” says Gary Olson, digital/social advertising assistant manager for Chevrolet. “By doing the right thing in all our actions, hopefully, consumers will decide that Chevy is the brand for them.”
Tournament of love
In July, Chevy kicked off a 100-day countdown to its anniversary with a tournament to decide which of 16 cars and trucks was the “Best Chevrolet of All Time.”