Chicago sports apparel maker pulls T-shirt countering ‘Boston strong’ slogan

As the Blackhawks battle the Bruins for hockey’s Stanley Cup, Cubby Tees grudgingly recalls the ‘Chicago stronger’ shirt and insists no offense was meant for those affected by the bombings in April.

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Hardcore fans sometimes say that all’s fair in love and sports, but the Chicago sports apparel maker Cubby Tees may have taken things too far.

Until last Friday, the company was selling a T-shirt that included a part of the Chicago Blackhawks logo and the phrase, “Chicago stronger.” The shirt was a reference to the “Boston strong” slogan that became a rallying cry for the Massachusetts city after the April bombings at the Boston Marathon.

The Blackhawks are playing the Boston Bruins in the Stanley Cup finals.

The website Boston Sports Then and Now collected just a few of the angry tweets directed at Cubby Tees and at Chicago sports fans. The words “disrespectful” and “classless” were used.

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