Social Media Chipotle fakes Twitter hack, gains followers The burrito chain was looking to earn more Twitter followers in conjunction with its 20th anniversary celebration. It worked. By Matt WilsonJuly 25, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.