Social Media Chobani goes beyond yogurt to build an active culture on Pinterest The yogurt company aims to appeal to its fans’ varied interests with healthy eating tips, photos of sweet treats, recipes, life lessons, even travel. By Matt WilsonFeb. 15, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.