Coca-Cola launches brand journalism website

The company recast its employee magazine as a consumer-facing website that is a highpoint for brand journalism.

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Coca-Cola on Monday unveiled a website redesign on Monday that fashions its corporate website after the company’s former internal magazine for employees. The New York Times covered the big debut in a piece that documents the rise of brand journalism. Coke executives described the new website—which isn’t, but instead its corporate site, as “the most ambitious digital project they have undertaken.” According to the Times’ Stuart Elliott:

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