Coca-Cola launches brand journalism website
The company recast its employee magazine as a consumer-facing website that is a highpoint for brand journalism.
Coca-Cola on Monday unveiled a website redesign on Monday that fashions its corporate website after the company’s former internal magazine for employees. The New York Times covered the big debut in a piece that documents the rise of brand journalism. Coke executives described the new website—which isn’t Coca-Cola.com, but instead its corporate site Coca-ColaCompany.com, as “the most ambitious digital project they have undertaken.” According to the Times’ Stuart Elliott:
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