Comms pros, are you communicating your value effectively?

Like the cobbler’s unshod children, our messages about our messaging might be getting short shrift. 2017 should be the year we not only promote our organizations, but ourselves.

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Have you ever had your hair cut beautifully by someone who has their own tresses scraped back in a scrunchie reminiscent of the ’80s?

Or have you had a fantastic extension built by someone who lives in a house that resembles a perpetual building site?

Just like the saying about the shoemaker’s children never being shod, it’s a common phenomenon of the modern world that people don’t have the time to apply their skills to themselves.

Internal communicators are no different.

Having worked with many internal communications clients over the years in various capacities, the same issue emerges time and time again: the inability to promote ourselves. We’re often quick to moan that people view us as the messengers, but what have we delivered to dispel that perception?

When doing communication audits, I frequently hear, “I don’t really know what the communications team members do.” Considering that most of us put blood, sweat and tears into many of our campaigns and initiatives, that is disheartening.

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