Comms strategies for mergers, acquisitions and beyond

Approaches that promote sound integration and collaboration during change.

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It’s well understood that times of change are the best time for communicators to show our worth — including the ability to strategically navigate sensitive messaging considerations with transparency about the business, artfully timed cadences for following up and mechanisms to ensure managers are ready to engage their teams amid the ambiguity all fall under our remit.

Mergers and acquisitions (M&As) are no exception — they call for powerful thought leadership and executive comms to unite previously disparate businesses under one culture.

During Ragan’s Employee Communications and Culture Conference this past April, BradyPLUS Director of Corporate Communications Michelle Press shared her tips for communicating strategically during M&As as a means to navigate growth and change.

Here’s what we learned.

Comms must support the integration team with a cadence

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