Communication clichés that belong in the trash

Although corporate communicators don’t like to admit it, they have their own clichés and nonsense phrases.

Communicators love to hold corporate clichés up to ridicule. Which only makes sense: Most communicators are writers by trade, and they make their living using words. So it’s only natural that the many nonsense words in corporate America get under their skin.

But communicators need to realize something. There are conversations taking place at business conventions that might surprise them. Sneak into a management conference and you’ll no doubt see a scene or two like this one:

Two senior managers are sitting in the hotel bar, drinking. They’re not worried about buying rounds, because they have lavish expense accounts. And besides, they both make more money than the entire communications departments at their respective companies combined.

“Hey Larry,” one manager says, ‘Who am I?’ He puts on a serious face. ‘Listen here. We have to benchmark best practices so we can use every tool in the communicator’s arsenal and offer our key publics the full smorgasbord of communication options. Because, after all, the only way we’re ever going to get a seat at the corporate table is if we facilitate dialogue and turn communication into a two-way street.’ Ha ha ha ha ha ha!”

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