Communicators, are you afraid of video?

Take the plunge with this easy pocket camera

If you’re like most communicators you have probably toyed with the idea of doing video at your company. You’ve attended Ragan conferences, you’ve heard that video done well can engage and motivate employees, and you know that video is just plain hot. Everyone likes watching a short, zany video clip.

Well there’s a product that is so inexpensive, so unbelievably simple and convenient that it effectively shuts down your excuse for not trying.

It’s called a Flip Video, and it’s making huge inroads into internal communications departments around the world. I know because I see an increasing number of Ragan’s customers toting these $149-$179 pocket video cameras to our workshops and conferences.

I think of the Flip as my own, self-contained pocket video department. You can shoot videos, edit them and upload them to YouTube or your company Intranet site in less time that it would take for you to get that big camcorder out of your closet and charge it up. Don’t believe me? Watch this.

A couple of disclosures before I go on.