We no longer have the time or the resources to answer the phone. It just keeps ringing and it won’t stop! People have questions! And they want us to do work for them! But we don’t have the time. So we’re shutting it down.
Preposterous you say? We agree. We’re not really shutting down the phone. But this is exactly the message you send when you say you don’t have time for social media.
Lisa Jenkins sent me a link this week: Idaho Department of Fish and Game has suspended their Facebook page. It no longer has the time and resources to manage its page. It’s getting nasty comments; attacks directed at employees, and it’s unable to respond to the questions on its wall in a timely and efficient fashion.
Let me preface this by saying I’m not necessarily putting Idaho Fish and Game at fault here. I know government funding has been cut way back, and I am not privy to what’s going on internally.