Consider the challenges of live video in your marketing efforts

Live-streaming content is an exciting tool for marketers, but it’s far from perfect. Consider the cons—not just the pros—before jumping in with both feet.

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With the recent introduction of Facebook Live and Instagram Stories, live video is quickly gaining traction. But although the benefits of live video have been discussed numerous times, it’s not for everyone.

Here are a few common challenges to take into account when deciding whether to use this new tool:

You have to be an effective speaker

Live video streaming is public speaking. Although you are not physically standing in front of thousands of people, live broadcasting takes a lot of courage.

But you are still speaking in real time with almost no room for a mistake. Not everyone is born as confident as Dale Carnegie, but you have to know your topic inside out and be able to improvise in response to unexpected questions.

There is no way to outsource the work

Unlike written content and evergreen video production, you can’t outsource the work.

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