Social Media Corning ‘breaks all the rules’ of viral videos, draws millions of views It’s not funny. It’s not short. There are no celebrities doing quirky things. So how did this video become a YouTube hit in just two months? By Matt WilsonApril 11, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.