“It provokes them to think about how the future is going to be changing, but not so far out that it isn’t imaginable that they’ll see it in their lifetime,” says Dan Collins, Corning’s vice president of corporate communications.
The video “breaks all the rules” of viral videos, says John Mannion, executive vice president of client relations for Doremus, the communications firm that produced “A Day Made of Glass.” It’s not funny. It has no famous people in it. It’s about six minutes long. It wasn’t shot with a Flip camera.