Corporate social responsibility done right: 5 ways to help your company shine
Thanks to the 24/7 digital connection between customers and companies, organizations can no longer treat corporate social responsibility as an afterthought. Here are some ideas to step up your game.
Corporate social responsibility used to be a bolt-on afterthought for many companies. Firms would budget some leftover funding for charity, make some end-of-year donations or schedule volunteer time for their employees and check the corporate social responsibility box.
Today, thanks to a 24/7 digital connection between customer and company, empowered consumers are demanding more from the corporate world. Companies are responding in a variety of different ways as they operate in this new landscape where they are expected to be more transparent, communicative and hands-on in trying to make the world a better place.
Related: The Power of Giving Back: How Community Involvement Can Boost Your Bottom Line
Here are five ways that you can try to develop authentic and powerful corporate social responsibility programs:
1. Crowdsource ideas. A top-down, command-and-control type of company hierarchy is a bad match for inspiring a truly vibrant corporate social responsibility program. Use digital tools to engage employees in the idea-generation process. Ask them what they want the company to take on to give back to the community.
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