Corporate social responsibility used to be a bolt-on afterthought for many companies. Firms would budget some leftover funding for charity, make some end-of-year donations or schedule volunteer time for their employees and check the corporate social responsibility box.
Today, thanks to a 24/7 digital connection between customer and company, empowered consumers are demanding more from the corporate world. Companies are responding in a variety of different ways as they operate in this new landscape where they are expected to be more transparent, communicative and hands-on in trying to make the world a better place.
Here are five ways that you can try to develop authentic and powerful corporate social responsibility programs:
1. Crowdsource ideas. A top-down, command-and-control type of company hierarchy is a bad match for inspiring a truly vibrant corporate social responsibility program. Use digital tools to engage employees in the idea-generation process. Ask them what they want the company to take on to give back to the community.