Crafting an editorial calendar? Try these 12 ideas

Use these formats to keep things fresh and engage your audience.

It’s difficult to keep content fresh.

If you know your niche and what excites your customers, putting ideas on your calendar shouldn’t be hard.

Here are 12 easy ideas to keep your readers hooked and coming back for more:

  1. How-to posts. Give your readers solutions to common problems with an easy how-to. You might be surprised at how many of your readers are the do-it-yourself type.
  2. Interviews. Interviews are a great way to give your readers a comprehensive look at the people who make your company run. You might also interview industry giants, satisfied customers or the folks behind breakthroughs in your field.
  3. Case studies. You deal with complex problems successfully every day; consider turning those stories into case studies to demonstrate why customers should choose you.
  4. Infographics. Infographics are visually interesting and informative. If your blog seems on the verge of Dullsville, put together an infographic. Bonus: They are great to share on social media and in presentations.
  5. Testimonials. Ask happy clients to tell you why they love your company. You can easily put together a post using their story, testimonial and photographs.
  6. Demos. If you have a new product, have someone record you giving a demonstration. It doesn’t have to be an extensive demo, just enough for your viewers to get the feel for what the product does and why they should use it.
  7. Industry news and commentary. Give your opinion on the latest industry happenings, and share your thoughts through social media.
  8. Personal stories. This gives your customers insight into who you are and why you chose this industry. You can also relate a funny story from early in your career or ask an employee to share their story.
  9. Checklists. Everyone loves a list. Consider writing up a short checklist related to your industry. For example, if you are a veterinarian, compile tips on how and what to pack for Fido when you take a family vacation.
  10. Company goals. This is a great one for the new year, share the goals you have for your company on your blog. This can include business objectives, what things you have learned and what things you hope to learn.
  11. Photography. Visual storytelling is just as important as the written word. Sometimes images give your readers a clearer understanding of what goes on at your company.
  12. Surveys/polls. Take the pulse of your people through periodic surveys. Learn what they like about your company and where you can improve, and use that information to guide your business decisions.

A version of this post first appeared on PR Fuel.

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