Create brand guidelines that inspire your workforce

Brand guidelines tell your people what to expect from your organization. Here’s how to craft them effectively.

Your brand is a promise that you’ll live by defined values. Those values should be shared in inspiring and imaginative ways so your employees can connect with them and have pride in them.

How do we help our brands to thrive internally? How can we unlock exciting opportunities to shape how it feels for our people?

Brand guidelines are a necessity

Brands are governed by guidelines that create consistency and familiarity while maintaining clear standards. These guidelines should tell your people how their communications should sound, look and feel, and they should be designed so anyone can pick up and use them.

Guidelines shouldn’t become a straitjacket, though. They should be a set of principles for all to follow. When crafted well, guidelines create a consistent tone, save time and money by providing an agreed formula to follow, and speed up the communication process so people don’t need to reinvent the wheel every time.

It is possible to create guidelines that are engaging enough to achieve consistent communication, practical enough to prevent frustration, and adaptable enough to offer flexibility and creativity. It’s never too late to reconsider your brand guidelines and give them a restorative refresh.

Here are a few points to consider:

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