Create sharable content in 4 easy steps

Transforming your press release into a social media powerhouse isn’t that difficult. Here’s what to do.

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Ragan Insider Content

The rise of social media has created all sorts of new opportunities for small business marketers to get the word out, but it has presented challenges too.

The days of sending press releases to media outlets with the hopes of being lucky enough to get some coverage are long gone, morphing into constant opportunities to catch the next social media sharing phenomenon.

Today, it’s not enough to hit just those traditional media outlets.

You need to create a social media survival kit to help your business’ content fly on Twitter, Facebook, YouTube and countless niche sites across the digital horizon.

Take heart, shareable content is not as rare (or hard to create) as you might think. With just a few tweaks, your content could be the talk of the sharing community.

Try these four tips to help make your press releases more social media friendly:

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