Crisis Management Delta hopes to avoid PR firestorm over damaged guitar The airline insisted that the $10,000 instrument be checked; it ended up severely damaged. Delta’s paying up, but is it too little, too late? Gibson guitars, meanwhile, quickly struck a winning chord. By Matt WilsonJan. 11, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.