Digital firm turns reporters into rock stars—and raises $10,000 for a nonprofit

To showcase its personality, HORN held a contest in which reporters squared off in an online DJ competition. The effort raised $10,000 for One Laptop Per Child.

Ragan Insider Premium Content
Ragan Insider Content

Reporters do a lot of different things: write, edit, ask questions, churn out copy, and ask more questions. But can they spin music? That’s the question digital communications agency Horn wanted to find out. For its month-long campaign, it turned 14 top reporters into disc jockeys and helped raise $10,000 for the nonprofit One Laptop Per Child. HORN wins the award for Best Event or Stunt in PR Daily’s Digital PR & Social Media Awards because the agency brought together several different industries, all in the spirit of helping one charity.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.