When it welcomes new salespeople to its Atlanta headquarters for training, the news flashes on wall-mounted screens.
“It’s a very simple way to reach a lot of people,” says Billy Auer, associate communications manager.
Although much of the discussion of internal communication focuses on smartphones and social intranets, a new generation of digital signs is sweeping away bulletin boards and posters.
The global digital signage market will increase more than tenfold—to $13.8 billion from $1.3 billion—from 2010 to 2017, says Betsy Jaffe director of public relations at InfoComm International. She cites a global study by InfoComm, a trade association representing the audiovisual and information communications industries.
“This is a very aggressively growing industry overall right now,” Jaffe says.