Crisis Management Dodge draws swift backlash over MLK commercial Although many companies attempted to share a socially conscious message during the Super Bowl, the automaker sparked outrage with an ad that used the voice of MLK to sell trucks. By Ted Kitterman@tedkitkatFeb. 5, 2018 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.