Don’t be this person on LinkedIn: Headline don’ts and dos

First of all, it’s a professional network, so professionalism is crucial. That doesn’t mean your profile should be dreary or trite. Here’s help in capturing your special brand of brilliance.

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In my prior articles about headshot fails on LinkedIn, I skewered 58 kinds of mistakes LinkedIn users have made with their profile photos.

Now I’d like to zero in on another area within LinkedIn that is ripe for exploration (and ultimately, exhortation to improve): the Professional Headline.

The mostly overlooked headline keeps growing in importance as LinkedIn keeps increasing the ways it lists us, specifically these sections that you see all the time on the site: You Recently Visited, People You May Know, People Also Viewed, and People Similar to.

Your headline serves as your working career one-line elevator speech. And let’s emphasize the adjective LinkedIn uses to describe it: Professional.

What a professional headline should not be:

Don’t be this person (or any of the following people) on LinkedIn.

The obscure reference gal

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