Don’t cut costs; Eliminate waste! By broadening your focus to finding and eliminating waste, rather than just cutting costs, you’ll provide a better service to customers and yourself. By Liz GuthridgeJan. 4, 2009 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.