Dos and don’ts for using Periscope and Meerkat

PR pros can follow these pointers for smarter, more eye-catching broadcasts.

However, making the leap to use these apps can be daunting for PR pros, especially if you’re used to a rehearsed script or cleanly written copy.

Here are a few dos and don’ts for PR pros still waiting to jump into the live-stream trend:

Periscope (iOS and Android)

Do: Introduce yourself.

You can add comments to live streams as they unfold through Periscope (and Meerkat). When you enter a stream, introduce yourself to the person running the feed.

If it’s a busy broadcast, you might not get a reply. However, many Periscope users welcome viewers as they join, and an introduction—even something as simple as, “Hi from [your location]” can spark a conversation.

From there, use your introduction to ask the broadcaster questions or insert addition insight when appropriate.

Do: Give some love.

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