However, making the leap to use these apps can be daunting for PR pros, especially if you’re used to a rehearsed script or cleanly written copy.
Here are a few dos and don’ts for PR pros still waiting to jump into the live-stream trend:
Do: Introduce yourself.
You can add comments to live streams as they unfold through Periscope (and Meerkat). When you enter a stream, introduce yourself to the person running the feed.
If it’s a busy broadcast, you might not get a reply. However, many Periscope users welcome viewers as they join, and an introduction—even something as simple as, “Hi from [your location]” can spark a conversation.
From there, use your introduction to ask the broadcaster questions or insert addition insight when appropriate.
Do: Give some love.