For all of our technological advances, the good, old-fashioned press release is still a staple in the PR pro’s diet.
If you read this site regularly, you’re probably very aware that many of your fellow communicators still get it wrong. They might have had an easier time of it if they had taken the time to review the dos and don’ts of the press release.
A new infographic from Skadeedle/Vertical Response pulls together some of the things that PR pros should absolutely include as part of their press releases (a catchy headline, for example), and some of the things they should avoid at all costs (like exclamation points!).