Edelman, IBM, PayPal among finalists vying for Ragan awards

From video to rebranding campaign, top communication contest finalists reveal a changing industry landscape. Are you keeping up with the industry’s best?

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Some of America’s most storied organizations are vying for honors in Ragan’s Employee Communications Awards, offering a snapshot of which channels are hot in a competitive hiring market.

The awards cover the spectrum of activities in a rapidly evolving and highly creative industry, recognizing winners in 42 categories Feb. 28 in New York City.

Ragan Communications has honed hundreds of entries down to a short list of finalists. Among them are communication leaders from The American Cancer Society, The Coca-Cola Co., Deloitte, Edelman, FedEx, GoDaddy, IBM, PayPal and Visa. Check out the full list of finalists.

The contest affords a window into the changing face of internal comms, as organizations prioritize engagement, retention, employer brand and choose-your-own-channel consumption. The wealth of messaging venues—even compared with a decade ago—reflect a new imperative in internal comms: Provide relevant information in the form your audience demands it.

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