Why does one person see a glass as half full and another sees it as half empty?
The difference is more than attitude. We unconsciously experience things differently in our minds, often completely unaware of anything other than that something feels comfortable—or doesn’t.
Our brains use pattern recognition to manage and make sense of the enormous amounts of data they must process to keep us functioning. Understanding this process helps us to predict how others will act and to persuade or communicate more effectively with them. It also explains why they view the glass as half full or half empty.
Neurolinguistics is the study of how the brain understands and produces language, so it drives how we communicate with ourselves and how we process verbal input.