Email 40 times more effective than Facebook and Twitter, report says

Just when you thought you’d never have to spam a customer or an employee inbox again, a new article argues the power of email.

What? You’ve opened up that thing called “Outlook Express,” and you’re writing an email?

Surely you know that this form of marketing and communications is as passé as floppy disks and cell phones the size of Shaquille O’Neal’s shoe.

Or is it? Now comes a McKinsey & Co. report stating that email is a far more effective way to acquire customers than all that tweeting and posting and “liking” you’re doing on social media—nearly 40 times more than Facebook and Twitter combined.

“If you’re wondering why marketers seem intent on e-mailing you more and more,” McKinsey states, “there’s a simple explanation: it works.”

That explains our inbox.

We learned of the McKinsey survey through a post by Technorati writer Kaleel Sakakeeny, who adds that email’s advantage holds “if your goal is to acquire customers, and not just share the latest family news or travel experience.”

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