Embrace visual storytelling with these tips

Use compelling imagery to make your content soar and leave your audience craving more.  

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Your title might be PR manager, keeper of the blog, content developer or chief copywriter.

It doesn’t matter.

All of us need to get the visual storytelling religion. Stunning, compelling visuals are our best chance of landing messages in this world of shrinking attention spans and information overload.

No one expects you to be the second coming of Spielberg or Banksy. Still, there are ways to bring a visual element to your storytelling. Using tools such as Canva, there’s no reason you can’t create the images yourself.

Here are 10 examples of original artwork to inspire your creativity:

I call this type of image a “word visual.” The words harmonize with the image to carry the storytelling. One of the easiest ways to do this is to combine a clever speech cloud with an image.

Here’s another example of a “word visual.” We just took a photo with a billboard, erased the billboard and added our hashtag.

The original photo was already in the public domain. Still, I would characterize this as “original artwork” because of the fresh twist.

I consider this a “word visual” as well. We’ve taken a donut chart with the cutouts driving the story and injecting some levity.

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