How to align employee values with corporate purpose

In today’s workplace, employers need to face the reality that employees want much more out of their jobs than just financial compensation.

During a recent Ragan panel, Carol Cone, CEO of Carol Cone ON PURPOSE, and Megan DiSciullo, US and Mexico Communications Leader at PwC, discussed what the modern workforce is looking for in an employer and how organizations can accommodate employees to keep them happy, content and engaged.

Cone and DiSciullo talked about findings from Cone’s latest research report, “Purpose Under Pressure,” while DiSciullo shared how her team at PwC works to embed purpose across business functions through multiple touchpoints and a consistent reinforcement of its values.

How do you define your company’s higher purpose, anyway?

Defining your organization’s purpose all comes down to the “why” for an organization’s reason to exist. For many employees, this needs to go beyond simply padding the bottom line. They want to be assured that when they’re reading a company’s mission statement, there’s thought and action behind it.