Engage employees in nine minutes? Yes, it’s possible

A Toronto firm keeps employees informed and engaged with daily “To the Point” meetings

Over the past five years I Love Rewards Inc.’s revenue has grown by 3,675 percent.

Leaders at the Toronto incentive marketing company say its daily “To the Point” meetings are no small factor.

“Mandatory daily nine-minute meetings with the whole company allow everyone to be on the same page with the most up-to-date information possible,” says PR Coordinator Amy Cole. “As a small, fast-growth company, things change quickly, and we need to keep everyone informed and aligned. It’s now a part of our everyday culture. No one dares miss TTP; it’s the most important meeting of the day.”

The company’s CEO, Razor Suleman, began holding the “To the Point” meetings in November 2005, appropriating the idea from his friend Cameron Herold, former COO of 1-800-GOT-JUNK?

The idea is that all employees can check in with each other: share their plan for the day, learn from their fellow departments, share information, set up future meetings to deal with red flags and get face time with everyone in the company—even the CEO.