Focusing on ‘purpose handprints’ can turn employees into advocates

A shared sense of purpose can close the distance between the most remote teams, transforming employees into advocates whether they work at a desk or on a factory floor.

But reaching each employee also requires a strong brand belief system, along with managers who are ready to deliver purposeful messaging and encourage employees to share their stories with the rest of the organization.

Jared Curtis, director of corporate communications at Maximus, and Kristen Clonan, partner at Finn Partners, offered their tips for empowering employees to engage on purpose during a panel at PR Daily’s Purpose & Corporate Social Responsibility Summit on March 1. The panel was moderated by PR Daily editor-in-chief Ted Kitterman.