Exiting employee dances into viral fame

Before quitting her job at ‘content farm’ Next Media Animation, Marina Shifrin bids her boss farewell with a parting interpretive dance that has already garnered more than 5 million views. UPDATE: The company has posted a parody response to Shifrin’s video.

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But it takes a certain level of professional dissatisfaction to do what Marina Shifrin did right before she left her job with Next Media Animation. Take a look:

The video has earned 4.6 million views as I’m writing this. Let that sink in.

Its popularity likely stems from the fact that we’ve all wanted to do something along these lines. It’s also so perfect, as Shifrin explains in the video, that her employer was so concerned about video views. Plus, the song is Kanye before he really became Kanye, you know?

Her reasons for quitting are a fascinating peek behind the curtain at content farms, those sites where the content itself doesn’t matter as much as the “clicks,” as Shifrin bemoans in a recent blog post titled “Journalism Is Dead to Me.”

Shifrin had a few gems to share regarding her newfound internet fame:

Can we all agree that Reddit is terrifying? Twitter is sweet and YouTube is in between?

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