Facebook enables business pages to create and manage groups

The platform’s new feature offers PR and marketing pros the opportunity to create thriving communities backed by their brands’ pages, instead of employees’ individual profiles.

Facebook is making that easier to do. It recently introduced the ability for business pages to create and manage Facebook groups. You can both link an existing group to a business page, (making the page an administrator) and create new groups without the need for your personal Facebook profile.

The feature was first tested in March, TechCrunch reported, but is now rolling out to all page managers.

Chris Cox, chief product officer at Facebook, shared the news in a Facebook post:

In the post, Cox wrote that the feature was spurred by the success of The Washington Post’s group of engaged readers:

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