Now for the bad news. According to PageLever data Intel social media strategist Ekaternia Walter wrote about on FastCompany’s website, the 2 percent of the time people do have adverse reactions, they don’t always simply hide the offending post. More often, they hide all of that brand’s posts. And before they opt to “unlike” your page, they’ll report you for spam.
In her post, Walter suggested that the reason fans take such actions is that brands focus too much on gaining new fans than engaging the fans they have. They post too much, lack consistent voices, and veer off topic.
Other social media managers and experts agree that advertising rather than engaging can lead people to ignore brands they appreciate enough to “like” on Facebook, but there are some other factors involved in their behavior, too.
Explaining the behavior