Facebook metrics: Your guide to creating content your audience loves

Want to post content your audience will go crazy for? Just take a look at your analytics to see what people respond to the most.

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What caught my eye was the last step of looking at your data to figure out if you met your goal. The infographic offers a yes/no decision tree that I think is an excellent way to improve your social media strategy.

Facebook analytics programs like Insights, EdgeRank Checker and Simply Measured give you a lot of data, but I only look at these items:

I look at these on a per post basis. I also pay attention to—and test—the best time of the day and week to post, and the type of content people like to see.

Here are some tips to help you provide powerful content on your Facebook page:

1. Post timely, relevant and high-quality content.

I’ve found that “news jacking“—putting your spin on breaking news that’s relevant to your audience—inspires comments and shares.

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