Social Media Facebook sweepstakes pays off for Martha Stewart Living A contest to be Martha Stewart’s ultimate fan reaped even wider exposure for the company synonymous with do-it-yourself projects. By Matt WilsonJan. 31, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.