Social Media Facebook will cut inactive page ‘likes,’ but offer brands more data In an effort to make information on the social network relevant to marketers, Facebook announced two initiatives that will help brand managers understand audiences. By Beki Winchel@bekiwekiMarch 11, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.