#FeelingNuts on Twitter is raising testicular cancer awareness

Hugh Jackman, Ricky Gervais, and William Shatner are among the celebs breaking the ice about this very serious male health concern.

With summer in the rear-view mirror, a new and less chilling online campaign seems to have replaced the Ice Bucket Challenge.

#FeelingNuts is highly visible on Twitter, and it could help doctors and other health care professionals, well, handle a delicate subject.

Celebrities and others are raising awareness of testicular cancer—and its hands-on detection method—by clutching their scrotums (through clothing) and then tweeting photos of said grip with that hashtag. In the tweets, others are challenged to follow suit.

[RELATED: Join Ragan and Mayo Clinic as they pair up for their 6th consecutive health care social media summit.]

Though the tweets often have a humorous tone to them (here is one from William Shatner)…

Testicular cancer awareness is too important not to grasp this opportunity with 2 hands #feelingnuts I nominate … http://t.co/IQavzo4g5a

— William Shatner (@WilliamShatner) October 2, 2014

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