Fluffy PR job title options at crisis levels!

Just when you thought there was an unending supply of words that could be combined and shuffled to satisfy, gratify, and aggrandize any industry megalomaniac …

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Edelman has been in the lead with “Executive Vice President/Global Strategy and Insights.” Gives me chills just to write it. They have more “Vice Global Chairs” and “Global Chairs” of this or that than you can count.

Weren’t you once famous …?

Fleishman-Hillard describes members of its “International Advisory Board” as “a jaw-dropping list of distinguished thought leaders,” just in case you’ve never heard of a few. Their purpose, of course, is to attract new clients who are impressed by meeting VIPs with “former …” on their CVs.

Burson-Marsteller trails the pack, with such titles as, “Director and Media Strategist, Global Consumer and Brand Marketing Practice.” Lame, if you ask me. I think Burson-Marsteller might consider the double entendre of their domain name, “BM.com.”

I bet you’ve never heard of Roger Collier, probably because he just calls himself, “Writer.” But, he’s one smart guy (perhaps because he doesn’t write about the PR industry).

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