Follow these 8 steps to prepare for a crisis

Your response to a disaster starts long before the first flare-up. It must begin with a change in mindset among everyone in your organization. Preserving your reputation is vital. Here’s how.

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Preparing for an event that may occur is easy to put aside when teams are busy with what’s relevant now. Unfortunately, the experience of managing a real-life crisis prompts many organizations to finally begin preparing for the next potential disaster.

Developing the gold standard for crisis readiness is more than a robust plan or even sporadic trainings and simulations. It begins with a mindset change—companywide—toward realizing that reputation is a crucial asset and a key consideration in every decision. How, though do you shift mindsets and take the essential steps needed for effective crisis management?

Dr. John Kotter developed a helpful roadmap. In his 1995 book “Leading Change,” Kotter introduced his eight-step methodology for organizational change. It’s an ideal framework for making a cultural shift to become more resilient.

Below are the eight steps for positive change, paired with guidance on how to apply each toward your reputation-management and crisis preparedness efforts:

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