Follow these keys to woo a dreamy job candidate

It need not be a sonnet, but face it — your help-wanted ad needs a little love.

It need not be a sonnet, but face it — your help-wanted ad needs a little love

If you’re one of the lucky few to be hiring today, it’s never been more crucial to find just the right candidate. And that perfect marriage of employer and job seeker begins with the job description.

Scan some job postings on CareerBuilder or and your eyes will probably glaze over. That’s because far too many sound similar impersonal, blasé, and stiff.

How can you get yours to stand out?

This February, month of valentines, find it in your heart to write a job description like a love letter.

“Think about it as a personal communication with that person,” said John Younger, president and CEO of Accolo Inc. “You’ve got to engage with that person emotionally and intellectually.”

Simple enough: Write to woo. Here’s how to tug at your potential employee’s heartstrings:

Several crucial questions

Shakespeare probably didn’t get Romeo’s balcony soliloquy right the first time, so have patience and prepare for the pursuit process. Younger recommends asking yourself these questions before starting:

Seek out a wordsmith

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