Follow these pointers to doom your efforts in social media

Pessimism, rigidity, arrogance—all are hallmarks of a networking strategy that’s destined to fail

Listen to the skeptics who are touting social media as a useless medium to gain publicity in addition to being a poor way to increase search engine visibility. Don’t bother with looking for any positive feedback to show your boss why utilizing these outlets is of any benefit to your organization.

“But our clients use Twitter/Facebook.”

“We don’t want to hire someone to spend hours a day on the Internet.”

“We tried it once, but it didn’t work out. Should we try again?

Using social media marketing