Follow these pointers to doom your efforts in social media Pessimism, rigidity, arrogance—all are hallmarks of a networking strategy that’s destined to fail. By Ragan StaffMarch 3, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.