For brands, Twitter interaction proves profitable

Having a social media strategy is crucial to many organizations’ online success. Instead of providing routine responses to customer inquiries, data suggest investing further. Here’s how.

Ragan Insider Content

Responding to tweets in real time has become an increasingly important responsibility for social media managers.

Is it paying off? Twitter data say “yes.”

As consumers continue to rely on social media platforms to interact with brands and express their views about products and services, brand managers must remain consistent.

Twitter data show that millions of people tweet at businesses and brands. To better understand those interactions—and their impact on possible relationships—Twitter looked into the potential revenue that arose from brand managers’ helping or responding to customers via tweets.

If you’re uncertain about your organization’s stake in social media, consider the insights from Twitter’s recent study:

A brand’s online interaction boosts consumers’ spending.

When it comes to customer satisfaction, showing a little acknowledgement can go a long way.

From the study:

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