For startups, hiring a PR firm hinges on 4 key factors

Every new business has hiccups, but prematurely enlisting public relations might be a mistake. Here are cues for taking the plunge—and guidance for reaping the rewards.

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Your startup is gaining traction, and you want to rev up your sales and marketing efforts.

You might consider hiring a PR firm to put your company on the map and cement your credibility in the minds of customers, investors and potential hires.

No matter what size your budget, you’ll need key elements in place to increase your chances of campaign success.

When is it time for your startup to invest in PR? Here are a few signs:

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