Forbes writer dishes 3 terrific pitching tips

One hit in a top outlet can push your product or story over the top. Here are three ways to make sure your pitches survive the newsroom email gauntlet.

Ragan Insider Premium Content
Ragan Insider Content

Some journalists consider PR emails and pitches nothing more than “a bunch of fridge letters,” to quote a recent tweet by Ed Zitron, author of “This is How You Pitch.”

Search for “PR pitch” on Twitter, and you’ll see why. Most are untargeted, hyperbolic or both. Some even use gimmicks to stand out.

For example, RedEye Chicago‘s Matt Lindner recently called out an email pitch for using four text colors, bold, italics, underlines and highlighting. “My eyes, they burn,” he tweeted.

Here are three tips for ensuring your pitches impress—rather than distress—today’s demanding editors and reporters:

1. Push trend pitches further. Reporters can be skeptical of trend pitches unless they are forward-looking and are supported with data.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.